First of all, let me congratulate you if you are in a process of starting an email newsletter. Let me ask you a question. Are you getting subscribers to your newsletter? If you are getting a few subscribers each week. If you consider the time it took you to create the newsletter, the subscription figure you are looking for is perhaps at least a hundred or more per month. How do you do this? An answer to this question is to get the subscriber to your newsletter in the same way you would promote your website or blog.
What Are The Things You Need?
A curiosity generating Call to action – A call to action is the most important thing in a newsletter. It should generate curiosity in the website visitors’ mind and lead to him or her signing up to your newsletter. It should also convey the frequency of the newsletter like whether it is monthly or weekly. A good example would be “Signup for our weekly newsletter featuring Search Engine Marketing”.
An Optin Page – You will have to create a page for your subscribers to sign up. We call this page “Optin Page or Squeeze page”. You have to describe all the details of the newsletter in it. This will include some things like why your website visitor should subscribe, what is the frequency of the newsletter, what will be the content about, and most importantly, it should include a form. The form should comprise of the Name and email address of the subscriber. It will enable the subscriber to signup for your newsletter. After all, this is what we need, isn’t it? And the form should be brief.
A thank you page – A thank you page is the most underutilized page in the newsletter. I don’t understand why people don’t use it to its full potential. A subscriber has just now shown interest in one of your products, it is the right time to get more commitment from him or her. A thank you page should comprise of all the details of the newsletter. It should also include a way to promote a product of some kind which will enhance the subscriber’s experience of the newsletter. And most importantly it should provide information on how to whitelist our email address so they receive the newsletter without being sent to the spam folder.
Now Let’s Start Promoting Your Newsletter
It is a lot of fun to promote your newsletter. The following are some of the ways you can do it.
1 Using Your Blog
You must have a blog. If not, I recommend at least have a wordpress.com blog and it is free. Make sure that you have a call to action or a newsletter sign up form in the sidebar of your blog. It would also help if you have it at the end of each and every post of your blog.
2 Website is different than a blog
A blog is maybe your daily or weekly log, but your website is different. Your website should have at least one call to action or a completely unique newsletter signup page. The call to action form should be on every page of your website.
3 Friendly and Help Emails
You should create emails which help build your personal brand. They should primarily be addressed to help with a problem of your subscriber. It should first be nurturing email. To promote your newsletter set up a lead nurturing email. It’s an excellent strategy because it will show how interesting. Your subscribers should wait for your email to read it. This is the only way they would recommend you to other people they know. Word of mouth is still the best marketing strategy.
4 Social Media Promotion
Nowadays, Social media is the best marketing and promotion strategy. Create your social media profiles and mention the newsletter in each and every one of them. Be active on the social media platforms like facebook and you will start to get followers and visitors to the newsletter landing page.
There are many more ways to promote your newsletter. However, it all starts with the consumer in mind. If you have a good and helping newsletter, you are deemed to be successful.